Tag template

Quick and easy service discovery (with template)

This is a nice and easy framework to use when you find yourself needing to do a quick service discovery to find out some basic details about a service and how it can be transformed. The point at which you might want to use this is right at the start of your digital work, when […]

Creating simple user personas

Personas are a great place to start with user centred design, particularly if the whole practice is new to your organisation. This is because they can provide a quick and cheap way of ensuring your project puts the different types of user at the heart of your service design process. Personas are fictional representations of […]

Matching user needs with tech capabilities

Something that I have found helps an awful lot is having a simple way to match identified user needs with the technology capabilities needed to meet them. It helps in two main ways: by encouraging people to consider the user needs they are trying to meet before thinking about technology solutions (always tempting, but dangerous!) […]

Creating good, simple user stories

User stories are the strongest way you can capture requirements for your digital service and are another key component in taking a user centric approach to design. Rather than the old way of doing things, of producing a specification document outlining every single feature that a product needs to have, user stories focus on the […]